Synergy School of Business, Hyderabad
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Program Structure

The PGDM Programme is specifically designed to provide theoretical tools, practical insights, and hands-on skills essential to compete in a challenging and global environment. The curriculum examines the hows, whys, and what-ifs of a business, from formation to transformation. Throughout this examination, the students gain and refine the skills essential to successful decision-making.

Synergy has a process-driven approach that will systematically blend systems and people. To strengthen their learning, students will be offered practical training through Industry-Institute Interaction Programme.

The programme provokes theoretical understanding, and critical awareness of the major strategic challenges facing contemporary global business. The programme has an industry focus throughout, underpinned by the integral 6 to 10 week summer internship. Students will be challenged and stimulated by the multi-disciplinary and integrative curriculum reinforcing functional, strategic and global dimensions.

SEMESTER-1

# COURSE TITLE COURSE CREDITS Non-Credit courses
1 Management & Organisation Theory 04 Book Analysis Program
2 Economics for Managers 04 Club
3 Accounting for Managers 04 Industry Interface
4 Basic Marketing 04
5 Business Statistics 04
6 Business Communication-1 02
7 Indian Management Theory & Practice ( IMTP) 02

SEMESTER-2

# COURSE TITLE COURSE CREDITS Non-Credit courses
1 Managing People 04 Article Analysis Program
2 Economic Environment & Policy 04
3 Financial Management 04 Industry Interface
4 Business Research Methods 04
5 Operations Management 04
6 Business Communication-2 02
7 Business Ethics & CSR 02

SEMESTER-3

# COURSE TITLE COURSE CREDITS Non-Credit courses
1 Business Strategy 04 Finishing School
2 Social Entrepreneurship 04
3 Core Elective-1 04
4 Core Elective-2 04
5 Core Elective-3 04
6 Sectorial Elective-1 04
7 Sectorial Elective-2 04
8 Summer Internship 08

SEMESTER-4

# COURSE TITLE COURSE CREDITS Non-Credit courses
1 Core Elective-4 04 Finishing School
2 Core-elective-5 04
3 Sectorial Elective-3 04
4 Specialisation Project 08

Functional Specialization Options

Marketing

    Third Semester

  • International Marketing
  • Sales and Distribution Management
  • Strategic Marketing Management
  • Rural and Industrial Marketing
  • Fourth Semester

  • Consumer Behavior
  • Integrated Marketing Communicationst
  • Product and Brand Management
  • Customer Relationship Management
  • Direct Marketing and Key Account Management

Finance

    Thirda Semester

  • Financial System and Services
  • Project Finance
  • Security Analysis and Portfolio Management
  • Strategic Corporate Tax Management
  • Fourth Semester

  • Financial Engineering
  • International Financial Management
  • (a) Mergers and Acquisitions
  • (b) Wealth Management
  • Financial Modeling using Excel

Human Resource Management

    Thirda Semester

  • Performance Management System
  • Talent Management
  • Compensation Management
  • Human Resource Planning
  • Fourth Semester

  • Conflict Management and Negotiation
  • Diversity management
  • Training and Development
  • Strategic HR Management/li>
  • Introduction to Psychometrics
  • International Human Resource Management

Supply Chain Management

    Thirda Semester

  • Integrated Supply Chain Management
  • Global Supply Chain Management
  • Strategic partnerships and relation ship management
  • Inland freight management
  • Fourth Semester

  • Quantitative Models in SCM.
  • Purchasing and Procurement
  • Warehousing and inventory management

IT and Systems

    Thirda Semester

  • System Analysis and Design
  • Project Management in Information Technology
  • Software Engineering
  • GIS and Application
  • Fourth Semester

  • Data Warehousing and Data Mining for
  • Business Applications
  • E-Business Application Development
  • Mobile and Wireless Computing Systems
  • Business Data Communication and Networks

Pharma & Healthcare

    Pharma

    ( 5 subjects to be chosen)

  • Pharmacology & Micro-Biology
  • Intelectual Property Rights & Regulatory Affairs(IPR)
  • Drug Retail
  • Introduction to Pharmaco Epidemiology
  • Clinical Research
  • Healthcare Industry & Role of Pharma Industry
  • Pharma Product & Brand Management
  • Pharma Sales & Distribution Management
  • OTC Marketing & Integrated Marketing Communications
  • Healthcare

    ( 5 subjects to be chosen)

  • Health Insurance and Managed Care
  • Marketing of Healthcare Services
  • Patient Care Management
  • Introduction to Pharmaco Epidemiology
  • Clinical Research
  • Healthcare Industry & Role of Pharma Industry
  • Pharma Product & Brand Management
  • Pharma Sales & Distribution Management
  • OTC Marketing & Integrated Marketing Communications

Sectoral Specialization Choices

Retail Management

1.Retail Management, Functions and Operations
2. Category Management
3. Retail Buying Functions

Event Management

1.Event Planning and Management
2. Event Marketing
3. Corporate Event Management

Insurance and Banking Management Sector

1.Third Semester
239 IB1 Insurance Management
2. Fourth Semester
249 IB2 Banking Management

Family Business and Small & Medium Enterprises

1.Introduction to Family Business and SME Sector
2. Strategies for Family Business and SMEs
3. Feasibility Study Project

BPO Management

1.Overview of BPO Services
2. Call Centre Management
3.Customer Relationship Management

Bio-Pharma Marketing Management

1.Principles and Practices of Bio-Pharma Marketing Management
2. Bio-Pharma Product and Brand Management
3. Bio-Pharma Marketing OTC and FMCG

Retail Management Sector

1.Third Semester
239 RM1 Retail Management, Functions and Operations
2.Fourth Semester
249 RM2 Category Management and Retail Buying Functions

Hospitality Management

1Introduction to Hospitality Industry
2. Sales and Marketing in Hospitality Industry
3. Issues and trends in Merchandising and Hospitality Management

Telecom Management

1.The Business of Telecommunication: Indian Perspective
2. Telecommunication Industry: Structure and Environment
3.Telecom Solutions Selling: Key Account Management

Real Estate and Infrastructure Sector

1.Third Semester
239 INF1 Real Estate Planning and Management.
2.Fourth Semester
249 INF2 Regulatory Issues in Infrastructure and Financing

Infrastructure Management

1.Real Estate Planning
2.Regulatory and Financing Issues in Infrastructure Management