Business analytics is a field that combines data analysis, statistical modelling, and business strategy to help organizations make data-driven decisions. If you are pursuing PGDM/an MBA with a focus on business analytics, here are some common core subjects and specific subjects related to various sectors.
Curriculum :
• Data handling and extraction of data using SQL and Python
• Data visualisation using tableau and power bi
• Statistical data analysis with Excel, Python and R
• Feature engineering with python for structured and unstructured datasets
• Predictive statistical modelling Algorithms
• Machine learning models on text and images
• Implementing algorithms with Big data systems
• Generating business values and effective story telling
• Capstone
Scope and coverage:
• Data Analysis
• Statistics and Probability
• Predictive Analytics
• Data Mining
• Business Intelligence
• Optimization and Operations Research
• Data Visualization
• Business Strategy and Analytics
• Big Data Analytics
• Ethical and Legal Issues in Analytics
• Marketing Analytics
• Financial Analytics
• Supply Chain Analytics
• Customer Analytics
• Pricing Analytics
• Risk Analytics
• Business Simulation
